做产品 PMaker
空格的键盘
想清楚 画出来 做出来 放出去 1 市场调研 2 用户调研 3 产品规划 4 需求管理 5 信息结构设计 6 原型设计 7 交互设计 8 设计评审 9 UI 设计 10 用例编写 11 产品开发 12 数据指标 13 产品测试 14 发版资料 15 发布与培训 16 收集反馈 反馈回到调研,下一轮开始 十六步,不是十六个人,小团队一个人可能包掉三段

完整流程分四段。每一段的交付物,是下一段开工的输入。

The Product Workflow

Sixteen steps, each with a clear deliverable. Skip any one, and the debt comes due somewhere downstream.

After reading, you can answer
  • 一个想法到上线,中间到底要经过什么
  • 每一步该交出什么东西,下一步才能开工
  • AI 真正压缩掉的是哪几步,哪几步一步没少

This workflow was forged by large-team coordination, not ceremony. Its value is that it fixes the deliverables: if the previous step produces nothing, the next step can't start. When you build alone, the headcount drops but the deliverables don't—they just move from documents into judgment calls in your head.

What each of the four phases delivers

想清楚 1–4 步 调研报告 · 用户画像 · 产品路线图 · 带优先级的需求列表 这一段决定「做不做」,做错了后面全部白干 画出来 5–9 步 站点地图 · 信息结构图 · 原型 · 交互文档 · UI 稿 这一段决定「长什么样」,评审是唯一的刹车 做出来 10–13 步 用例文档 · 可运行的东西 · 埋点方案 · 测试报告 埋点在这一段就要定,不是上线后补 放出去 14–16 步 版本说明 · 操作手册与 FAQ · 反馈汇总 · 下一轮迭代计划 没有这一段,产品只是发出去了,不算上线
The form changes; the questions don't. A spec still answers the same questions a use-case document used to: what entities exist, what states can occur, how exceptions are handled.

Which steps AI compresses

Re-rank the sixteen steps by "how much can AI do for you," and you'll see where your time should go.

压缩很多 6 原型设计 9 UI 设计 11 产品开发 10 用例编写 原来几天到几周的活,现在按小时算。这几步不再是瓶颈 压缩一些 5 信息结构 7 交互设计 13 产品测试 14 发版资料 它能给出方案,但选哪个、边界怎么处理,还是你定 几乎没压缩 1 市场调研 2 用户调研 3 产品规划 4 需求管理 8 评审
The form changes; the questions don't. A spec still answers the same questions a use-case document used to: what entities exist, what states can occur, how exceptions are handled.

This explains a common feeling: the faster you build, the more you throw away. Output speed went up tenfold; judgment speed didn't.

How one person runs it

Compress sixteen steps into five. Keep the deliverables; swap the form from documents into something you can feed straight to AI.

想清楚给谁、解决什么 列内容页面和数据 写规格状态和边界 让它写一次一件 验收走查加埋点 交付物换了形式 调研报告→一句话产品 + 一份反面清单 信息结构图→内容清单 + 页面地图 PRD 和用例→一份 spec 文件,AI 直接照着写
The form changes; the questions don't. A spec still answers the same questions a use-case document used to: what entities exist, what states can occur, how exceptions are handled.