Growth Path and Reading List
Product judgment isn't built by reading. It's built by shipping things that break a few times. Books help you see which step you broke on—not walk the steps for you.
What to shore up at each of the four stages
| 阶段 | 这一段的目标 | 该补的东西 |
|---|---|---|
| 能做出来 | 把想法变成能跑的东西，哪怕很糙 | 技术底子、AI 协作方式、一个完整走完的小项目 |
| 做得像样 | 结构清楚，交互不别扭，别人能上手 | 信息架构、交互原则、设计系统基本功 |
| 有人用 | 解决的是真问题，而且人会回来 | 需求辨真伪、用户访谈、留存与漏斗 |
| 能自己转起来 | 有收入，也知道增长从哪来 | 商业模式、定价、增长循环 |
Reading list
Match books to the stages above. Reading one or two thoroughly per stage beats listing twenty.
| 对应阶段 | 书 | 读它解决什么 |
|---|---|---|
| 做得像样 | 《用户体验要素》 | 五层结构那套框架的原始出处，薄，一天能读完 |
| 做得像样 | 《设计心理学》 | 为什么门要推还是拉。讲的是人怎么理解物件，界面同理 |
| 做得像样 | 《写给大家看的设计书》 | 对齐、对比、亲密性、重复。四条讲完了排版的地基 |
| 有人用 | 《精益创业》 | MVP 和验证循环的出处。别只记住 MVP 那个词 |
| 有人用 | 《上瘾》 | 触发、行动、奖励、投入。讲习惯是怎么形成的 |
| 有人用 | 《俞军产品方法论》 | 中文语境里少见的、真正讲判断而不是讲流程的书 |
| 转起来 | 《增长黑客》 | AARRR 那套的展开，有用户量之后再读 |
| 转起来 | 《商业模式新生代》 | 九宫格画布，用来自查商业模式有没有漏 |
How to read so it actually helps
- Read it with a specific question in hand. Read it when you're stuck on something concrete—you'll retain far more than a cover-to-cover pass. If you don't have a question, don't read it yet.
- Use it once right after reading. After reading KANO, sort your own need backlog into tiers once. Reading that doesn't land on something concrete won't leave much after a week.
- You don't need to memorize methodology, just know where to look it up. That's also why this site exists: flip to a page when you need it, leave when you're done.
- A failed project is worth more than a finished book. Something you shipped that nobody used teaches you more than three books. The catch is you have to do a walkthrough of why nobody used it.