First-Run Experience
The first screen a new user sees is almost entirely empty. What you say here, and what you let them click, decides whether they make it to step two.
- 注册转化不错，但注册完就没了下文
- 自己演示很顺，因为你的账号里早就有数据
- 用户说「不知道这东西能干嘛」，但你首页写得挺清楚
What you see every day is an interface with data; what a new user sees is empty. That gap is the root of every first-run problem — you almost never look at the empty screen on your own, unless you specifically try it with a fresh account.
What Goes on This Screen
| 元素 | 要说清什么 |
|---|---|
| 一句价值 | 这里将来会有什么，对他有什么用。不是「暂无数据」，是「建好之后，改稿记录会归到一起」 |
| 一个主按钮 | 唯一的下一步。别给三个选择，这时候他没有判断依据 |
| 一条捷径 | 导入示例数据、从模板开始、连接已有账号。让他不用从零手动录 |
| 进度感 | 三步走到哪一步了。知道还剩多少，人更愿意走完 |
Distinguish between two kinds of empty: never had any (a new user — guide them to create) and filtered out (there is data but the conditions hid it — tell them to loosen the filters and offer a one-click clear). Fobbing them off with the same empty state makes existing users think the data is gone.
Four Onboarding Patterns
| 方式 | 适合 | 代价 |
|---|---|---|
| 空态引导 | 大多数情况的默认做法 | 几乎没有。每个空列表顺手做掉 |
| 示例数据 | 产品价值要有数据才看得出来 | 要做删除示例的入口，别让它混进真实数据 |
| 分步引导 | 核心流程有三四步且缺一不可 | 做成气泡逐步指路，别做成不能跳过的强制教程 |
| 开屏教程 | 几乎没有合适的时候 | 用户会连点跳过，什么也没记住 |
Once you're done, walk through it yourself with a brand-new account. It's the only way to find these problems, and the easiest step to skip.