做产品 PMaker
空格的键盘
到处是彩色
设计 紧急 进行中
品牌升级项目
共 12 笔改稿记录
导出 发送 归档
六种颜色,主按钮反而不突出
只留一个
设计 紧急 进行中
品牌升级项目
共 12 笔改稿记录
发送 导出 归档
唯一的彩色落在唯一该点的地方

颜色是一种稀缺资源。用在所有地方,等于哪儿都没用。

One accent color

Keep one color across the entire product. Wherever it shows up is where you want the user to look and to click.

What you'll run into
  • 页面挺花的,但用户找不到主按钮
  • 每加一个状态就加一种颜色,最后自己都记不住哪个代表什么
  • AI 生成的界面每个模块一个色,像调色板

Color interrupts a visual scan and pulls attention over. A page can be interrupted only so many times — once you run out, you are done. Spread color across six elements and you are telling the user all six matter equally, which means there is no focal point.

Where the accent goes

该用不该用原因
主按钮次要按钮次要按钮用幽灵样式或纯文字链接
选中态、当前位置所有可点的东西可点不等于重要,鼠标形状已经在暗示了
链接正文里的强调正文强调用加粗,别用彩色
关键数据所有数字只给那个最该被看到的数上色
品牌标识装饰性图形装饰用中性色,别抢主体
How to verify: convert the page to grayscale. If the hierarchy still holds, the structure is sound; if it turns into mush, the hierarchy was being held up by color alone.

Semantic colors are the exception: success green, warning yellow, error red do not count as accent — they carry information, not guidance. But they need restraint too: three semantic colors on one screen usually means the state design is too complicated.

颜色的作用是打断视觉扫描,而一个页面能被打断的次数有限 每个模块一个色 告诉用户这六个一样重要 也就等于没有重点 只留一个 一眼就知道该点哪儿 彩色出现的地方,就是你希望用户看和点的地方 一屏上强调色的面积控制在 10% 以内。超过之后,它就从「强调」退化成了「主色调」。
How to verify: convert the page to grayscale. If the hierarchy still holds, the structure is sound; if it turns into mush, the hierarchy was being held up by color alone.

Hand the rest to grayscale

Once color is gone, the hierarchy has to be carried by grayscale. A workable gray scale looks roughly like this.

主文字
正文
次要
辅助
分隔线
底色
六档从近黑到近白。多数界面用这六个就够,不需要更细的分档。
How to verify: convert the page to grayscale. If the hierarchy still holds, the structure is sound; if it turns into mush, the hierarchy was being held up by color alone.